About the Studio & Maker

​From the Tide to Your Collection (By a Local "Beach Emu")

Hi, I’m Sam, the founder, designer, and resident "Beach Emu" behind Seaform Studio.

​If you’ve ever spotted someone wandering the New South Wales coastline with their head down, eyes peeled, and darting around for tiny treasures in the sand—that was likely me. Locals have affectionately dubbed me the "Beach Emu" because of my dedicated beachcombing style, and honestly? I wear the title with pride. ​

My ritual begins where the waves meet the shore. Every piece of Seaform jewellery starts with a walk. I hand-forge the sun-drenched shells, ocean-polished stones, and frosted sea glass that the Pacific Ocean leaves behind.

​100% Australian Sourced. 100% Authentic.

I’m a firm believer that the best materials are found right here at home. Beyond what I scavenge myself, I partner with local suppliers for our Australian pearls and artisanal beads, ensuring every element of your jewellery has a local story to tell. ​

Coastal Style that Keeps Up.

As a beach lover, I got tired of jewellery that couldn't handle the salt and sun. That’s why I pair our natural finds with PVD gold-plated stainless steel. It’s tarnish-resistant and waterproof, so you can go from a morning swim to a sunset dinner without your jewellery losing its luster. ​

When you wear Seaform Studio, you’re not just wearing a necklace—you’re wearing a little piece of the Australian coast, found by a very dedicated Beach Emu.​​​​

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